Advertising Regulations
Advertising regulations, as brought in by the Consumer Credit Act, control the advertising activities of anyone offering loans in the UK. Backed by the Office of Fair Trading and enforced by the local Trading Standards Officers, the advertising regulations provide very clear guidelines as to what may or may not be displayed in loans advertising. For in-depth details on advertising regulations we suggest referring to the relevant sections of the Consumer Credit Act which can be found on the OFT website:
http://www.oft.gov.uk/Business/Legal/CCA/default.htm
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